Why you’re probably sitting on an untapped gold mine and why you should be mining that gold before prospecting for more.
Search engine optimization (SEO) is a minefield for the amateur. As with many subjects, the contradictory nature and sheer volume of information and advice on the Internet is overwhelming. This can make adopting the right SEO strategies for your company a tough call if you’re going it alone.
Back in the late 90s, optimising for search engines was as simple as stuffing a few keywords into META tags. In the early 2000s, repeating keywords at the right density throughout the page was all the rage. After that, getting links to your website from anywhere and everywhere was the way to go.
If you’re running a regular email newsletter campaign you’ll probably have a percentage of recipients that never seem to click on any of the links in your emails, or even open them.
If you’ve just created a new website it’s going to be a struggle to rank highly on Google for top tier search terms like “credit cards”.
Today's email marketing tools make it easy to mass personalize newsletters and other automated email communication. However, just because personalization is easy does not always make it a good idea.
You probably put a lot of effort into getting your target audience to visit your website. But what happens once they get there?
SEOBook recently offered a straightforward overview as to what expect when you're looking to buy search engine optimization (SEO) services.
If you haven't got it already the SEO Toolbar for Firefox, from SEO Book's Aaron Wall, is a must have for any self respecting marketer.
If you're a user of Google Analytics, you might like to check out the official Google Analytics channel over at YouTube.
