http://www.robertgowans.com Sat, 29 Nov 2008 21:59:59 +0000 http://wordpress.org/?v=2.7 en hourly 1 http://www.robertgowans.com/archives/134 http://www.robertgowans.com/archives/134#comments Sat, 29 Nov 2008 21:59:59 +0000 Robert Gowans http://www.robertgowans.com/archives/134

10 landing page factors to test. Advice: use multivariate testing rather than split A/B - it gets the job done quicker. http://is.gd/9xq7 #

]]> http://www.robertgowans.com/archives/134/feed http://www.robertgowans.com/archives/133 http://www.robertgowans.com/archives/133#comments Wed, 26 Nov 2008 21:59:59 +0000 Robert Gowans http://www.robertgowans.com/archives/133

Thinking about how to grow our business: Goals -> Strategy -> Projects -> Tools/Tactics feels good. This helped http://snurl.co … #

For Projects I’m planning to adopt a continous improvement process of Plan, Do, Check, Act (PDCA). Fits Internet marketing http://is.gd/98ZR #

Landing page design 1. Header (value proposition) 2. Subhead+Paragraph (problem) 3. Subhead+High Impact Bullets (solution) 4. Call to action #

Have you identified and clearly expressed your value proposition? Is it communicated with congruence and continuity? http://is.gd/99Do #

]]> http://www.robertgowans.com/archives/133/feed http://www.robertgowans.com/archives/132 http://www.robertgowans.com/archives/132#comments Thu, 20 Nov 2008 21:59:59 +0000 Robert Gowans http://www.robertgowans.com/archives/132

Adding the ® (registered trademark symbol) to the title of a Google AdWords ad increased one of my clients clickthrough rates by 3%. #

]]> http://www.robertgowans.com/archives/132/feed http://www.robertgowans.com/archives/131 http://www.robertgowans.com/archives/131#comments Wed, 19 Nov 2008 21:59:59 +0000 Robert Gowans http://www.robertgowans.com/archives/131

Using ClickTale to analyze in-page events on a client website. Great tool for optimizing landing pages.http://snurl.com/5wdq7 #

]]> http://www.robertgowans.com/archives/131/feed http://www.robertgowans.com/archives/130 http://www.robertgowans.com/archives/130#comments Fri, 14 Nov 2008 21:59:59 +0000 Robert Gowans http://www.robertgowans.com/archives/130

Researching various IP telephony services to cost effectively measure website to phone conversion rates. #

]]> http://www.robertgowans.com/archives/130/feed http://www.robertgowans.com/archives/128 http://www.robertgowans.com/archives/128#comments Tue, 11 Nov 2008 21:59:59 +0000 Robert Gowans http://www.robertgowans.com/archives/128

Creating new landing pages for http://c-sgroup.se. Hooking them up to Google AdWords tomorrow. #

]]> http://www.robertgowans.com/archives/128/feed http://www.robertgowans.com/archives/129 http://www.robertgowans.com/archives/129#comments Tue, 11 Nov 2008 21:59:59 +0000 Robert Gowans http://www.robertgowans.com/archives/129

Creating new landing pages for http://c-sgroup.se. Hooking them up to Google AdWords tomorrow. #

]]> http://www.robertgowans.com/archives/129/feed http://www.robertgowans.com/archives/115 http://www.robertgowans.com/archives/115#comments Wed, 22 Oct 2008 21:59:59 +0000 Robert Gowans http://www.robertgowans.com/archives/115

Updating Google AdWords campaigns and implementing the RewriteMap directive for a url rewriting project. How very technical. #

]]> http://www.robertgowans.com/archives/115/feed http://www.robertgowans.com/archives/114 http://www.robertgowans.com/archives/114#comments Fri, 17 Oct 2008 21:59:59 +0000 Robert Gowans http://www.robertgowans.com/archives/114

Over in the UK for a meeting to discuss http://Cyprustopia.com - a project to build a new destination guide to Cyprus. #

]]> http://www.robertgowans.com/archives/114/feed http://www.robertgowans.com/archives/113 http://www.robertgowans.com/archives/113#comments Tue, 14 Oct 2008 21:59:59 +0000 Robert Gowans http://www.robertgowans.com/archives/113

http://Uppvaktning.se completed with accompanying AdWords campaign. Plus 15 new domain names purchased. Hoorah! #

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