Robert Gowans

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CS Group Sweden
MyBiz.se
TruthTest.org
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Internet Media Sweden AB

What I'm Doing...

10 landing page factors to test. Advice: use multivariate testing rather than split A/B - it gets the job done quicker. http://is.gd/9xq7 2008-11-29
Have you identified and clearly expressed your value proposition? Is it communicated with congruence and continuity? http://is.gd/99Do 2008-11-26
Landing page design 1. Header (value proposition) 2. Subhead+Paragraph (problem) 3. Subhead+High Impact Bullets (solution) 4. Call to action 2008-11-26
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