If you’re running a regular email newsletter campaign you’ll probably have a percentage of recipients that never seem to click on any of the links in your emails, or even open them.
Before giving up on these guys, you might like to take a look at VerticalResponse’s four ideas for dealing with unresponsive recipients.
Whatever you do though, treat these folks carefully and thoughtfully.
The idea is to win them over with some honest straightforward communication and perhaps an extra compelling offer or two – not a bombardment of irrelevant noise.
