If you’ve just created a new website it’s going to be a struggle to rank highly on Google for top tier search terms like “credit cards”.
That's because there will be a heap of older more established websites you'll be competing with and various network effects will make it nigh on impossible to beat these guys.
SEOBook takes a look at these network effects and shows how and why targeting tier two keywords is a much better bet for the new website on the block.
