If you're a user of Google Analytics, you might like to check out the official Google Analytics channel over at YouTube.
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Providing a search box on your website and then monitoring what your site visitors are actully searching for can give you a good indication of what your audience is looking for. Over at Google's Conversion University they've highlighted five ways to use the data in Google Analytics Site Search to better understand your visitors and improve your site.
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We often hear that "content is king" in the online world, however good content needs to be combined with good seo to maximize the ROI of content production. Aaron Wall from SEOBook shows why with the help of an interesting Google traffic distribution chart showing that on average a #1 placement in search results gets 42% of clicks.
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Jeremy Schoemaker hosts an interesting interview with Tim Kendall the Director of Monetization at Facebook on the Shoemoney show. The Facebook advertising platform enables marketers to target ads based on Facebook users location and demographics. As with most Internet martketing, success requires careful iterative testing, however with ad costs relatively low and it's huge potential reach, Facebook is an advertising medium well worth investigating.
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