• Listening to Fast Times at Barrington High by kings of emo The Academy Is - my cousin Louise would be proud… #

I’ve been doing a little viral video marketing research today, as TruthTest.org is soon to launch some videos to help spread the Truth or Deception pamphlet and Truth Test concept.

So without further ado, here are the 23 viral marketing tips I’ve collated. 

Video Creation

1. Ensure you identify the objective and target group of the video - these should drive the content and the publishing tactics.
2. Create videos that are entertaining, informative, polemic, shocking, controversial, timely or original. Great content does not ensure a video goes viral but it obviously helps.
3. Encourage viewers to engage with or spread the video message by asking a question at the end of the video. ie We think we’re on to something? What do you think?
4. Encourage viewers to spread the video at the start and end of the video with simple slides including your website name, url and a simple message

Video Publishing/Promotion

1. Consider using TubeMogul for wider distribution rather than just YouTube.
2. Ensure the title and description of the distributed video are keyword optimized.
3. Optimize the YouTube thumbnail of the video (three choices, one of which is the middle frame).
4. Publish the video on your own website and search engine optimize the page on which it appears.
5. Write a comment on the places where the video is published, invite viewers to comment themselves. Again asking a question is a good strategy.
6. Respond to comments wherever the video is published. Ask questions and promote engagement.
7. Send an email to internal/external stakeholders informing them of the video. Ask them to forward the email to people they think would be interested.
8. Encourage social media friends to watch and disperse the video.
9. Allow viewers to easily cut and paste video code into their website, blogg, forum etc
10. Allow users to send the video to friends via email
11. Allow users to subscribe to videos or more content via RSS or email.
12. Reach out to bloggers, forums, groups etc who could be interested in the video.
13. Post video on Facebook Video with a link back to the YouTube video and the website
14. Create a Facebook event for when the video is released.
15. Upload multiple videos at the same time, rather than spreading the release - this provides more content for people that are interested just then.
16. Consider using unique tags in YouTube tagging to ensure only your other videos are shown in Related Videos. Add more generic tags after a week or so.

Video Metrics/Tracking

1. Define the key metrics that you will track.
2. Metrics can be pulled from website analytics, TubeMogul analytics, YouTube statistics, email marketing statistics etc
3. Add ?video=1 to your submitted video URLs to better track inbound links in Google Analytics

We’ll be putting some if not all of these in action to promote Truth Test, I’ll let you know how we get on.

If you have any more tips, or have anything to say about those above, please don’t hesitate to add a comment to this post - I’d love to hear from you.

• Just added new dynamic drop-down navigation and new wider single column layout on http://MyBiz.se #
• Added a horizontally scrolling featured customer bar to the http://MyBiz.se home page - behaves well in IE & Chrome, but not in FF #
• Investigating why my son’s blood sugar has been high all day - possibly an infection - could be time to up the insulin dosage by 10-20% #
• Working on http://TruthTest.org and listening to Björk’s Debut (was that 15 years ago???) #

• http://TruthTest.org - beta version up and running. Look at the site, read the pamphlet Truth or Deception, and let me know what you think. #
• Updated 6622 records in 2.3 seconds without screwing up the http://MyBiz.se database. I had a backup, but the sweaty brow was still present. #

• How could deception ratings for politicians work? http://tinyurl.com/4nqbmr (scroll to the bottom) #
• Just bought TruthTest.org - planning to do something with it Sunday evening, given my wife’s approval #

• Do you feel bombarded with information, messages, memes and musts? #
• Thwinking hard about truth ratings for politicians http://snurl.com/3ry9h #

• Rolling up my sleeves ready for a day of turning design into reality - http://snurl.com/3rdgd - a good opporunity to dust down my CSS skills #
• The prototype landing page is coming together http://snurl.com/3rgwt #

• In need of loud music to combat gastric shunting. Settled for Tricky - Knowle West Boy and feeling more lively by the minute… #
• I love the smell of a newly purchased domain in the morning! globalsolutioncentral.com added to the list of domains I own but may never use. #
• Excel has been hogging 50% of my cpu for five minutes now and not responding - have my datafeed manipulating activities crashed perchance? #
• Upgrading four WordPress blogs to the latest version - always a nervous moment… #
• Be the person your children think you are - good words from @scalden #

Just over a week ago I wrote that we were still trying to adjust the amount of insulin Isak gets as a basal dose throughout the day.  Well we’re getting there, but Isak has still been having regular hypos during the night and afternoon - so it’s been a case of making small adjustments every day to try and prevent these.

A couple of minutes I made some more adjustments to Isak’s pump, trimming down the basal dosage here and there.  The following blue graph (with amounts in the table) shows the amount of basal insulin Isak receives during the day (this does not include bolus dosages that he gets with food:

Basal insulin - Isak 2008-09-17

You can compare this to the basal dosage 7 days ago:

Basal insulin - Isak 2008-09-10

As you can see in the top of the table, Isak is getting 4.0 units basal insulin now, whereas a week ago he was getting 5.7 units.  That’s quite a big drop.  You can also see that his basal insulin dosage now varies on an almost hourly basis. 

I tell ya, it’s hard work trying to do the job of a pancreas.

• Working on a new context sensitive, all-in-one search and navigation bar for MyBiz.se - my brain aches! #